Key Takeaways

  • Eliminating manual measurements: Removes a major bottleneck in solar sales workflows.
  • Fast visual feedback: Improves customer engagement and confidence.
  • Seamless integration: Integration with existing tools like PVSol ensures smooth adoption without disrupting core processes.
  • Speed as a differentiator: Speed in early-stage sales can be a stronger differentiator than pricing alone.




A Germany based mid-size solar EPC company improved its site survey and design workflow by integrating Render-a into its process. By replacing manual measurements with drone based photogrammetry, the company significantly reduced survey time, accelerated proposal delivery, and enabled real-time customer collaboration resulting in faster deal closures and improved operational efficiency.

Customer Profile

  • Industry: Solar EPC (Engineering, Procurement, Construction)
  • Location: Germany – North Rhine-Westphalia
  • Company Size: ~25-50 employees
  • Core Tools: PVSol for system design and simulation
  • Typical Project Type: Residential and small-to-mid commercial rooftop installations
  • Monthly Lead Volume: ~60-100 inbound + outbound opportunities

The company operates in a highly competitive regional market where speed, accuracy, and customer trust directly impact conversion rates.

Challenge

1. Time-Consuming Site Surveys

Before using Render-a, the company relied heavily on manual measurements and partial drone usage without automated processing. A typical site survey required:

  • 1–2 hours on-site measurement
  • Additional time for data cleanup and PVSol preparation
  • Frequent back-and-forth between sales and design teams

This created delays in the early stages of the sales funnel.

2. Repetitive and Fragmented Workflow

The workflow included multiple manual steps:

  • Measuring roof dimensions manually or from images
  • Recreating the site in PVSol or CAD tools
  • Repeating adjustments after customer feedback

This led to duplicated effort across teams and increased the likelihood of small inconsistencies.

3. Slower Sales Cycles & Lost Momentum

Because of delays in survey and design:

  • Proposal turnaround could take 2-3 days
  • Customers had more time to evaluate competitors
  • Sales calls lacked visual clarity and interactivity

In some cases, this resulted in lost deals due to slower response times rather than pricing or quality.

Solution

Transition to Drone-Based Photogrammetry with Render-a

Solar Sales Cycle

The company integrated Render-a into its workflow by standardizing drone data capture and automating 3D model generation.

New Workflow

  1. Site Visit
    • A short ~10-minute drone flight captures aerial imagery
    • No manual measurements required
  2. Automated Processing
    • Images are uploaded to Render-a
    • A 1:1 scale 3D model is generated within ~30 minutes
  3. Sales Interaction
    • Sales team opens the 3D viewer during or shortly after the customer meeting
    • Layout and panel placement can be discussed visually in real time
  4. Design Integration
    • Project is exported and recreated directly in PVSol
    • Design team continues feasibility analysis without rebuilding the model

Results

Solar Sales Cycle

1. Significant Reduction in Survey Time

  • Before: 1-2 hours per site
  • After: ~10 minutes drone flight

This represents a major reduction in manual effort and field workload.

 2. Faster Design & Proposal Turnaround

Solar Sales Cycle
  • 3D models ready in ~30 minutes
  • No need to recreate site geometry manually
  • Proposal preparation time reduced from days to same-day delivery in many cases

3. Real-Time Customer Collaboration

Solar Sales Cycle

Sales teams can now:

  • Open a 3D model during discussions
  • Adjust layouts together with the customer
  • Visually explain system placement and constraints

This improves transparency and builds trust early in the process.

4. Shortened Sales Cycle

Solar Sales Cycle

In several cases, the company was able to:

  • Conduct survey
  • Generate design
  • Present solution
  • Deliver proposal

All within a single day

This significantly reduces the risk of losing deals to competitors during the waiting period.

5. Operational Efficiency Gains

  • Reduced dependency on manual PVSol work
  • Less back-and-forth between sales and design teams
  • Increased capacity to handle more leads without expanding team size