Key Takeaways
- ✓ Eliminating manual measurements: Removes a major bottleneck in solar sales workflows.
- ✓ Fast visual feedback: Improves customer engagement and confidence.
- ✓ Seamless integration: Integration with existing tools like PVSol ensures smooth adoption without disrupting core processes.
- ✓ Speed as a differentiator: Speed in early-stage sales can be a stronger differentiator than pricing alone.
A Germany based mid-size solar EPC company improved its site survey and design workflow by integrating Render-a into its process. By replacing manual measurements with drone based photogrammetry, the company significantly reduced survey time, accelerated proposal delivery, and enabled real-time customer collaboration resulting in faster deal closures and improved operational efficiency.
Customer Profile
- Industry: Solar EPC (Engineering, Procurement, Construction)
- Location: Germany – North Rhine-Westphalia
- Company Size: ~25-50 employees
- Core Tools: PVSol for system design and simulation
- Typical Project Type: Residential and small-to-mid commercial rooftop installations
- Monthly Lead Volume: ~60-100 inbound + outbound opportunities
The company operates in a highly competitive regional market where speed, accuracy, and customer trust directly impact conversion rates.
Challenge
1. Time-Consuming Site Surveys
Before using Render-a, the company relied heavily on manual measurements and partial drone usage without automated processing. A typical site survey required:
- 1–2 hours on-site measurement
- Additional time for data cleanup and PVSol preparation
- Frequent back-and-forth between sales and design teams
This created delays in the early stages of the sales funnel.
2. Repetitive and Fragmented Workflow
The workflow included multiple manual steps:
- Measuring roof dimensions manually or from images
- Recreating the site in PVSol or CAD tools
- Repeating adjustments after customer feedback
This led to duplicated effort across teams and increased the likelihood of small inconsistencies.
3. Slower Sales Cycles & Lost Momentum
Because of delays in survey and design:
- Proposal turnaround could take 2-3 days
- Customers had more time to evaluate competitors
- Sales calls lacked visual clarity and interactivity
In some cases, this resulted in lost deals due to slower response times rather than pricing or quality.
Solution
Transition to Drone-Based Photogrammetry with Render-a

The company integrated Render-a into its workflow by standardizing drone data capture and automating 3D model generation.
New Workflow
- Site Visit
- A short ~10-minute drone flight captures aerial imagery
- No manual measurements required
- Automated Processing
- Images are uploaded to Render-a
- A 1:1 scale 3D model is generated within ~30 minutes
- Sales Interaction
- Sales team opens the 3D viewer during or shortly after the customer meeting
- Layout and panel placement can be discussed visually in real time
- Design Integration
- Project is exported and recreated directly in PVSol
- Design team continues feasibility analysis without rebuilding the model
Results

1. Significant Reduction in Survey Time
- Before: 1-2 hours per site
- After: ~10 minutes drone flight
This represents a major reduction in manual effort and field workload.
2. Faster Design & Proposal Turnaround

- 3D models ready in ~30 minutes
- No need to recreate site geometry manually
- Proposal preparation time reduced from days to same-day delivery in many cases
3. Real-Time Customer Collaboration

Sales teams can now:
- Open a 3D model during discussions
- Adjust layouts together with the customer
- Visually explain system placement and constraints
This improves transparency and builds trust early in the process.
4. Shortened Sales Cycle

In several cases, the company was able to:
- Conduct survey
- Generate design
- Present solution
- Deliver proposal
All within a single day
This significantly reduces the risk of losing deals to competitors during the waiting period.
5. Operational Efficiency Gains
- Reduced dependency on manual PVSol work
- Less back-and-forth between sales and design teams
- Increased capacity to handle more leads without expanding team size

